What is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in search engines. This is the “natural” or un-paid way of investing into your website. The methods are also known as “organic” or “algorithmic”. Other forms of search engine marketing (SEM) target paid listings (Google AdWords). In general, the earlier or higher and the more frequently a site or web page appear in the search results list, the more visitors it will receive from search engines. That is why Search Engine Optimization (SEO) may target different kinds of search, including image search, local search, video search and industry-specific vertical searches. This also gives your company a web presence.
As an Internet marketing strategy, Search Engine Optimization (SEO) considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding. This is to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a website by increasing the number of backlinks, or inbound links, is another Search Engine Optimization (SEO) tactic.
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